This morning, Brightcove, Adobe, and Limelight Networks announced that Brightcove “has rolled out broad support for Adobe® Flash® Media Server 3.5 through content delivery services provided by Limelight Networks, Inc (NASDAQ: LLNW) providing more than 700 customers in 28 countries with turn-key access to enhanced dynamic delivery capabilities for HD-quality online video.” The full text of the press release, including quotes from Rainbow Media and Marvel Entertainment, can be found below. While the online write-ups seem to have covered the basics of the deal, we wanted to provide a few more details.

• Adobe was kind enough to guest-blog the Limelight launch of Flash media Server 3.5 only a few short weeks ago. Unlike some of our competitors, when we announce a service, we mean that it it available at scale anywhere in the world.
• Information about our Flash 3.5 streaming services is available here. You can also learn about our globally distributed network here.
• Along with our Flash 3.5 streaming services, our professional services team is offering on-site Integration Services. You can learn about those here, or fill out this form to have a representative set up a consultation.

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Brightcove Rolls Out Support for Adobe Flash Media Server 3.5 through Content Delivery Services from Limelight Networks®
More than 700 Brightcove customers in 28 countries gain turn-key access to enhanced capabilities for HD delivery and advanced security options for video on the Web

CAMBRIDGE, Mass., September 21, 2009—Brightcove Inc., the leading online video platform, today announced that it has rolled out broad support for Adobe® Flash® Media Server 3.5 through content delivery services provided by Limelight Networks, Inc (NASDAQ: LLNW) providing more than 700 customers in 28 countries with turn-key access to enhanced dynamic delivery capabilities for HD-quality online video. Brightcove has also introduced on-demand access to advanced security options for video stream encryption and SWF verification to the company’s global customer base.

“Organizations of all kinds today are faced with increasingly complex requirements around quality and security for online video publishing and distribution,” said Bob Mason, Brightcove’s chief technology officer. “In the past, publishers have been forced to choose between quality, security and a ubiquitous format for their online video experiences. With the Brightcove platform’s support for Adobe Flash Media Server 3.5 on Limelight Networks’ global infrastructure, we’re providing organizations of all sizes with turn-key access to the most advanced stack of technologies and services for high-quality and secure video distribution on the Web.”

This announcement delivers on Brightcove and Adobe’s strategic alliance, announced in April 2009, to collaborate on technology and services that will enhance the quality of online video experiences and accelerate the development of content protection for rich media. The announcement continues the longstanding alliance between Brightcove and Limelight Networks, while showcasing Limelight’s commitment to deploying industry-leading services at global scale based on Adobe’s products.

“We are pleased that Brightcove and Limelight Networks are adopting the industry’s latest innovations to address media companies’ complex requirements around the quality and security of online video,” said Scott Wellwood, director of business development for Adobe. “With the new capabilities of Adobe Flash Media Server 3.5, Brightcove can provide media companies with choice and control, as well as enable them to deliver superb online video experiences to viewers.”

The broad reach of the Brightcove platform and its use among top publishers and media outlets worldwide will accelerate the adoption of Flash Media Server 3.5, enabling organizations to deliver secure, up to HD-quality, long-form content to consumers through standard Web browsers without the need for non-standard software plug-ins or proprietary technology stacks. In rolling out Flash Media Server 3.5, Brightcove customers will be able to take full advantage of cloud-based services for H.264 encoding, bandwidth optimization, dynamic streaming for multiple renditions, interactivity, pre-built services for live and on-demand streaming, and other capabilities to deliver the highest quality end user experience for their online video content.

Brightcove platform customers can also access on-demand content protection features to prevent abuse and ensure that content is easily and reliably delivered. The Brightcove platform enables customers to protect against video interception and stream-ripping using RTMPe encryption. Customers can also use the SWF verification features in Adobe Flash Media Server 3.5 to prevent video playback within unauthorized video players.

“Online businesses are faced with the challenge of ensuring high-quality end-user experiences across multiple device types, geographies, and network architectures,” said David Hatfield, senior vice president, Limelight Networks. “Today’s announcement simplifies the online publishing value chain by bringing together the global scale, reach and reliability of Limelight’s content delivery service, Brightcove’s market-leading online video platform, and Adobe’s innovative new Flash Streaming Services.”

“Rainbow Media has a network of websites with a fast-growing online audience, which poses challenges considering the diverse network conditions and connectivity issues,” said Michael Cagnazzi, vice president of product development at Rainbow Media. “Brightcove’s support for Adobe FMS 3.5 will enable us take advantage of bandwidth detection and dynamic optimization of our video streams to ensure high-quality viewing experiences, all out-of-the-box and without having to introduce new workflows for our producers or software plug-ins for end-users.”

“For Marvel Entertainment, video quality and security are key priorities for all of our video assets, from hi-res movie trailers and full-length shows to exclusive interviews and promos,” said John Dokes, vice president of sales and marketing, Digital Media Group, Marvel Entertainment. “By integrating support for Adobe FMS 3.5 on Limelight’s infrastructure, Brightcove has introduced a powerful and comprehensive solution for Marvel’s wide-ranging online video requirements.”

We’re thrilled that our new mobility and monetization solutions, LimelightREACH and LimelightADS, have been named as finalists for a 2009 MOBI Award, in the “Best Mobile Innovation” category. Specifically, we’ve been recognized for our work powering mobile advertisements on NBC.com’s mobile site.  The MOBI Awards honor overall excellence and breakthrough achievement in mobile media, marketing and advertising, and we are proud that Limelight is being recognized by industry leaders after only a few short months of competing in this market. The awards ceremony will be held September 16^th in New York City.

To learn more about our mobile solutions, you can listen to this web cast featuring CTO Jonathan Cobb, or visit reach.llnw.com from your mobile phone.

The following is a guest post by Kevin Towes, Product Manager for Flash Media Server at Adobe. Limelight Networks thanks Kevin for contributing to our launch of Adobe Flash Media Server 3.5 and Dynamic Streaming.

I’m really excited to help announce that Dynamic Streaming has arrived! Limelight Networks now has Dynamic Streaming available – and a personal WOO HOO to their engineering and product teams for pushing our software to the Edge (literally)! This means that if you want to start using the most seamless and secure solution for multi-bitrate at massive scale, you can start today knowing that over 74% of connected PC’s have full support through Flash Player 10.

I’ve been on the road a lot lately, and the recurring theme people tell me is they want multi-bitrate and many have been testing it in their labs with a lot of success and that the technology will open new avenues for monetization. Limelight Networks gives you scale and capacity – they’ve been working very closely with Adobe engineers and have a deep understanding of how Dynamic Streaming works, and how best they can offer high quality of service over their worldwide network.

So why is the world going crazy over multi-bitrate now? Publishers want to offer a higher quality video to the end user, and viewers (including me) are tired of interruptions inherent with online video. So why is it important? A publisher needs to add value to media delivery to keep viewers longer and coming back for more.

It’s an easy answer- Consumers see value for a higher quality video or experiences they can interact with. Publishers are in a position to deliver and capitalize on offering an un-interrupted high quality experience. Think about the premium you pay for HD in your home. Content publishers can also use RTMPe and SWF Verification with Dynamic Streaming in both Live and OnDemand scenarios.

And as far as capacity goes, Limelight has it. With over 2.5Tbps of capacity around the globe, they have served over 9 million simultaneous streams during the Obama Inauguration and for the US Open in 2008, they handled a peak of 650,000 simultaneous streams for the playoff. And since Limelight tightly partners with Adobe, these events are able to be streamed in Flash on their network flawlessly.

Limelight has also done a lot to enhance the relationship between the CDN and the customer – they now have a full consulting group to help make companies successful. As video players become more complex, it’s important to know how to do things right, especially when you add a CDN. This service will be most important as customers start moving from a single bitrate strategy to a multi-bitrate strategy. These guys know Dynamic Streaming well and should help shorten the time and effort it takes to deploy it.

Get ready to deliver multi-bitrate! Here’s my “Do-List” for Dynamic Streaming:

1) Learn about recommended bitrates on Adobe.com.

2) Contact Limelight Networks to talk about Dynamic Streaming.

3) Start planning to have your on demand video use Dynamic Streaming.

This post is authored by Jonathan Cobb, chief technical officer of our Mobility and Monetization Solutions group.

Recently there’s been much ado about the much-anticipated tag, part of the upcoming HTML5 specification. People are excited about this new tag because it means that web pages can include video content without requiring any plugin, even Flash. But a big problem is looming — lack of a standard video format.

Ars Technica and StreamingMedia have covered the story in great detail, but here’s the crux: online video is trapped in plugins and wants to get out, but browser-makers can’t agree on what format they’ll all support. Apple wants an H.264, Firefox and Opera want Ogg Theora, and Microsoft isn’t saying anything but one can imagine that some form of Windows Media would be their preference. With no agreement in sight, Ian Hickson, editor of the HMTL5 working group, has removed all mandatory codec requirements from the spec, significantly undermining the usefulness of the video tag.

From a publisher’s perspective, there currently seems to be only one viable option — continue using Flash for web video, even into the HTML5 era. We’re all supposed to wait for the next HTML5.x to come out, one might suppose. And sadly, by Hickson’s own predictions, a web-standard video codec is “several years” into the future. Despite a strong desire to deliver web video functionality in a pure HTML environment, it just can’t be done in a cross-browser way today. Or can it?

In theory, a publisher could make sure that each and every video asset was available in every required format to reach every browser. However, they would have to (1) alter their publishing practices to encode multiple versions of the video for multiple codecs required to reach every browser and (2) on their website in their HTML, or alternatively via server-side scripting, they’d have to implement browser-detection schemes to present the proper link to the right video asset that would play on that browser.

But doesn’t this kind of “cross-browser” solution seem like an ugly hack? To me it seems disturbingly similar to arcane hoops that webmasters had to jump through in the “Wild West” days of the early Web. It doesn’t have to be that way.

This is the problem the Mobility and Monetization Solutions Group at Limelight Networks has been solving for years. We offer a novel solution: Publish your video once. Publish your links and URLs once. Whatever browser requests them, gets the right file in the right format for that browser. We worry about all the technical details and publish a single Universal URL that works with any browser. This way, all visitors to your website can see the same site with the same links to videos, etc. When a user clicks on one of your videos to play it, we kicks into action — we do the browser detection and send back the right content in the right codec automatically. And since we operates inside the CDN “cloud” infrastructure, all this happens transparently to both end users and publishers, making sure the right video goes to the end-user regardless of which browser they’re using.

It is incredibly frustrating to me that web publishers are constantly stuck in the crossfire in these kinds of standardization battles, which is why I started Kiptronic, now part of Limelight. I wanted to remove them from the battlefield. Publishers should have the freedom to spend their time and effort producing great content, great websites, great online services. Instead, they get saddled with the drudge work of hacking their sites and publishing process to handle the idiosyncrasies of an un-standardized world. Our group bridges that gap. We deal with the chaos, so publishers can focus on what they do best. As technologies continue to evolve and publishers want their video on more and more screens, browser-driven or otherwise, we’ll get you there with that same Universal URL. You don’t have to worry about the minutiae of every video player. Just focus on producing great video and we’ll make sure it plays wherever you want it to.

Want to see how? Check out LimelightREACH and LimelightADS, or visit reach.llnw.com to try our demo on your own device.

In technology markets, it is sometimes very easy to get caught playing inside baseball. Through advertising, blogs, and press releases, the daily industry conversation can take on a “mine-is-bigger” tone as competitors trade barbs over how many servers they have, or how many CPUs they run, or or how large their patent portfolio is.  But at the end of the day, none of it matters if the customers aren’t happy.

That’s why, this morning, we wanted to post a bit of public thanks to one of our longest customers, IT Conversations. We’re celebrating our fifth anniversary as a partner in their success, and to mark the occasion, their founder Doug Kaye blogged about the milestone:

“If you’ve streamed or downloaded any audio or video file from The Conversations Network in the past five years, it was delivered by Limelight. And since our relationship began in February of 2004 — that’s a whole lot of terabytes ago — we’ve never had a single complaint about performance, reliability or availability of our media files. Oh, and 48% of our visitors are from outside of the U.S. Pretty impressive.”

(There’s more, he kinda gushes, and we blushed a little when we read it. But we loved his heartfelt thanks and think you should click through and read the full post)

First, and foremost, thanks to Doug for his kind words and congratulations to him for the success of his site. We are honored to support you in your efforts, and we’ll continue to do our very best to earn your business every day.

And second, this is a great example of why Limelight believes that success comes from a relentless focus on customer satisfaction, and on delivering brilliance every day. Because focusing on building the right long-term relationships with customers like Doug, and helping them to grow their businesses, is always more important than producing a better network graphic than your competitors.

This past week, Michael Jackson showed how the Internet has evolved over the past ten years into a truly global communications medium. News of his untimely passing last week drove millions not to their televisions or radios, but rather, their keyboards and cell phones. In a way Jackson’s status as a global celebrity, combined with the power of the Internet, ‘flattened’ the world, and on June 25, we, as a global community, together experienced the news of his passing .

The effect on the Internet infrastructure was experienced far and wide. Biz Stone, co-founder of Twitter, told the L.A. Times that “this particular news about the passing of such a global icon is the biggest jump in tweets per second since the U.S. presidential election.” And Google Trends rated the relevance of the Jackson story as volcanic.

For Limelight Networks’ customer TMZ.com, being the first to break news meant a flash crowd of millions of new readers, as well as a web of referring links and traffic from sites referencing the original story. In this extreme situation, their site had to perform its best and serve the story to all.

UPDATE 1: Hitwise is reporting that traffic to TMZ reached a 3 year high, with visits increasing 5x in volume from the previous day. TMZ was 60th among all websites on Thursday when ranked by the market share of visits, up from 305th on Wednesday, June 24th. Click here to see traffic charts.

In a June 29 radio interview with Ryan Seacrest, TMZ.com founder and CEO Harvey Levin explains: “It seemed to me that social media [users] were keying into what was real, in some ways faster than traditional media…And so, the story itself brought down part of the Internet…Twitter and Facebook were having huge technical problems. In pop culture, it’s a whole different world now.”

What kept TMZ up and serving their story to the world was a result of their site’s ability to scale on-demand to absorb peak traffic, thanks to proper planning beforehand by the TMZ IT team. There are lessons here from which all site operators can learn and benefit.  These lessons are put into practice for our customers everyday by our professional services organization. As General Manager of this group, Dave Burkhardt and team have helped customers prepare their infrastructure for some of most extreme, high-trafficked events on the Internet, including the 2008 Beijing Summer Games and the Obama Inauguration. We asked Dave to share some best practices for making your site available during extreme conditions, and here are five points he provided:

Build a capacity plan. “Creating one in your early stages will save you time and money later on. Hence, having a thoroughly vetted capacity plan will help expedite technology expenditures when your traffic starts to expand. When building out your plan, make sure you include all layers of your infrastructure. Start from understanding the limitations of your data center and then work your way up the technology stack, while focusing on the most common bottlenecks like storage I/O, CPU, or databases,” says Dave.

Do a health check of your systems. Burkhardt explains: “Ensure your origin architecture is performing optimally. If you are using a CDN, a poor performing origin can limit the full benefits and the ROI associated with having an outsource partner.”

Offload popular content from your origin. “When traffic spikes occur, some of the ways outages can be avoided is by ensuring that your most popular content is not being served directly from your origin, “ explains Dave. “Additionally, many sites during high growth stages will experience difficulties around delivery of their images or thumbnails. Offloading services to a CDN can assist you greatly with your ability to scale and absorb traffic spikes.”

Remember the end-user. “Many companies we work with optimize their internal systems, but still hear complaints from their end-users. Why? They forgot to look at the last mile. Using third-party performance measurements to understand your end-user’s experience is critical, as is using those tools to tune ongoing performance.”

Make monitoring and reporting a constant, ongoing discipline. “Continually track, review, and update your systems and application instrumentation. These efforts will help to ensure that you have a meaningful and accurate capacity plan developed, and show you how you are tracking to that plan,” notes Dave.

Limelight Networks offers a full suite of professional services that can help companies plan for unexpected traffic spikes. If you’d like more information, please email us.

As a side note, there were some erroneous reports that the TMZ site went down, but those were corrected later on in the news cycle. For example, an AOL representative told TechCrunch (see Update 5 at the bottom of the page) “our internal records show that the site didn’t experience any interruption due to traffic. It’s possible that some people may have had trouble accessing the site due to local network issues, but TMZ was not down.”

Yesterday, Limelight Networks’ Jonathan Cobb, National Public Media’s Bryan Moffet, and Streaming Media’s Eric Schumacher-Rassmussen participated in a webinar entitled “Mobile Content: Why Now, and How?”

A brief description of the webinar follows:

Consumers are watching more rich media than ever before, and are doing so on a ever-expanding variety of mobile devices and smart phones with high-resolution screens and broadband wireless connections. A recent Nielsen report showed that over 13.4 million Americans watch video on their mobile phones, and average about 3 hours of mobile video viewed each month.

While mobile video has the potential to be an added revenue stream for content owners, challenges still remain in customizing, monetizing and distributing content to this growing universe of connected devices.

Join Limelight Networks mobility expert Jonathan Cobb for a one-hour webcast that explores:

• The ever-growing audience of connected devices and their characteristics
• Why publishers should begin extending their brands to mobile devices
• The most effective way to deliver content beyond the web browser
• How to integrate mobile advertising with your existing ad trafficking tools

You can view the on-demand webcast here.

We were overwhelmed with the amount of interest in the topic, and didn’t have time to answer all of the questions in the hour-long session. So, we promised attendees to follow up with a post answering the questions we didn’t get to. Here, straight from Jonathan Cobb, are those answers:

Q: For a content publisher who wants to use a subscription model, how is the billing component handled (both domestic and international)?

Cobb: Limelight Networks can send end-user activity data collected by our systems (such as: which videos were sent, URLs requested, etc.) directly to your billing system to facilitate your own billing processes.

Q: Kiptronic was just recently acquired by Limelight Networks. How does this change how customers will use Kiptronic’s and/Limelight’s service?

Cobb: Good question. Short answer – nothing changes, and our scalability and reliability increases.  If you were a Kiptronic customer, you won’t see any change to your service now that we are part of Limelight Networks. But as I mentioned, the former Kiptronic solution will now use Limelight Networks’ distributed computing platform and global resources to serve the world’s largest publishers. This gives us scale and reach that we didn’t have as a smaller company.

Q: Does Limelight plan to deploy the WowzaMedia server?

Cobb: We do not have plans to deploy Wowza at this time.

Q: How secure is live television streaming to the iPhone? How can content owners protect it?

Cobb: First, in our experience, theft of content via mobile delivery is very rare in actual practice, more than likely because mobile phone screens are much smaller than computer or TV screens. Content protection is typically done by URL authentication/tokenization: an external authentication process assigns a unique token to the request, and then Limelight Networks can ensure that only authorized users receive a stream.

Q: How is video quality managed in the “last mile” of mobile delivery? How do I know if my brand is associated with a quality experience and impression?

Cobb: Excellent question. The video encoding profiles chosen and managed by Limelight Networks make sure that the best possible quality video is packed into the fewest number of bits. This minimizes buffering and latency, and  provides the best possible chance of a brilliant end user experience. That being said, if a customer is in a spotty cellular area, or happens to drive into the Holland Tunnel while viewing your content, there isn’t much anyone can do about that.

Thanks to all that attended yesterday’s event!

The 2008 U.S. Open Golf Championship was memorable for two reasons: The event itself, with  Tiger Woods and Rocco Mediate tied after playing 90 holes in five days and Woods winning his third Open on the first hole of sudden death; and the online streaming of the event itself, where millions of golf fans watched the Monday afternoon playoff from their office desktops.

The mixture of professional sporting events, great Internet content and broadband-connected audiences always seems to make a bit of history.

That’s why we’re excited to be have been selected by msnbc.com as their streaming provider for this year’s U.S. Open, building on our successful work together during last year’s Open and following up on the recent work our companies did together to stream the French Open online. Msnbc.com will be using Limelight Live Event Services and LimelightSTREAM for Adobe Flash to make the Open available on its ‘Golf on NBC’ website.

U.S. Open coverage on msnbc.com begins on June 18 – and we can’t wait to see what moments are in store this year (especially considering the soggy conditions at Bethpage). For a complete listing of all of msnbc.com’s Golf coverage for this year, visit http://nbcsports.msnbc.com/id/22965734/.

Yesterday, Limelight Networks and Global Crossing hosted a discussion about content acceleration strategies and the benefits of a carrier/CDN partnership. We wanted to recap the event in a post for those who couldn’t attend.

The featured speaker at the event was David Vorhaus, Senior Analyst at Yankee Group who opened the session with a presentation entitled “Finding Customer Value at the Intersection of Carriers and Content Delivery.” Below are the highlights of David’s presentation, and you can register to download the white paper given to attendees here.

David began his talk by noting that the market is in the process of converging multiple, distinct networks (public and private, business and residential, retail and wholesale) onto a single IP backbone. This convergence presents a challenge and an opportunity for service providers and those riding over-the-top of the network

As a result, carriers are moving away from dedicated pipes for each vertical application on their network, to a horizontal service distribution-centric philosophy:

At the same time, video traffic continues its explosive growth.  According to Cisco, global Internet video traffic will be almost 18 exabytes/month by 2013. And network operators are not provisioning for this increase, requiring publishers to find an alternate solution such as CDNs:

There are three reasons why content owners of all types are using CDNs:

1) Online video is no longer a consumer application; its use is rapidly growing in business applications

2) The buy vs. build debate is over. Building doesn’t make sense as its costly, tough to achieve scale, and there is no proven ROI.

3) CDNs can deliver immediate impact: 3x increase in site traffic and performance; 30% increase in number of page views; 10x increase in ad impressions; 80% reduction in infrastructure investments; 5x increase in user-generated content uploads; 5x acceleration of web applications; 4x reduction in application transaction time

Seven of the top 13 IP backbone providers are offering CDN services today, including Global Crossing reselling Limelight Networks.  What are the benefits?

Also presenting were David Siegal, Vice President of Product Management at Global Crossing (left), and Jason Thibeault, Senior Director of Technical Services at Limelight Networks (right).

They jointly presented an overview of GC and Limelight’s services, and then ended with this key slide:

If you have any questions about the joint solutions of Global Crossing and Limelight Networks, don’t hesitate to contact us.

Last evening, Limelight Networks attended the Awards Gala for the 13^th Annual Webby Awards, hosted by Saturday Night Live’s Seth Meyers and held at Cipriani in New York City.

The Webby Awards have long honored the best of the Internet – the new and different innovations on the web, and the creative people behind those innovations. Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Vinton Cerf, and Richard Branson.

The Webbys celebrate what’s brilliant online, and that’s why we are proud to be a sponsor for this year’s event. We couldn’t think of a better alignment for our brand. To quote Biz Stone’s five-word acceptance speech from last evening, “Creativity is a renewable resource.”

Visit http://www.webbyawards.com/ to see our sponsorship in action. We’re delivering the on-demand video of the winners on the site, using LimelightDELIVER and our Adobe Flash infrastructure.

We also want to provide a special congratulations to all of the winners, many of whom are Limelight Networks customers. Thank you for continuing to push our industry forward with your innovation.

Update: Kelly Samardak for Just An Online Minute has posted more pictures on Flickr.

Here are some pictures from last night’s event:

Sponsor’s list greeting attendees. That’s our logo bottom left.

The “ICanHazSponsor” slide during the opening session.

Host Seth Meyers delivers the opening monologue.

Beaker delivers a five-word acceptance speech (“Mep. Mep. Mep. Mep. Mep.”) on behalf of the Muppets Online

Seth Meyers introduces Seth Macfarlane.

“Free. Open. Keep one web,” says Tim Berners-Lee as he received a Lifetime Achievement Award.

Other highlights from last night include:

Multiple winners such as: NPR (7); NYTimes.com (6); NBC.com (6); Next New Networks (5); PBS (4); BBC (4); The Onion (3); Digg (3); Sundance Channel (3); YouTube Live (3); and Wired.com (3).

Achieving both critical and popular consensus, 36 works won both a Webby Award and a People’s Voice Award including: Boston.com’s “The Big Picture”(Best Use of Photography); “1000 Awesome Things”(Best Cultural/Personal Blog); “Stickman Exodus”(Best Animation); “Prop. 8: The Musical”(Best Comedy: Short or Individual Episode); “Mint.com”(Best Financial Services); “TheAtlantic.com”(Best Magazine); “Flight of the Conchords Lip Dub”(Best Television); Current TVs “Hack the Debate”(Best Use of Interactive Video); “The Extreme Sticky Notes Experiments”(Best Branded Content); and “Xero”(Best Banking).

Newcomers this year include Qik (Best Use of Mobile Video), aki-aki (Best Social Networking-Mobile), Animoto (Best Services and Applications), and Yearbook Yourself (Viral Marketing).

The judges and public parted ways in several popular categories. For Viral Video, pop phenomenon “Shiba Inu Puppy Cam”earned the public’s top votes, while “The Website is Down: Sales Guy vs. Web Dude”was selected by the judges. For Best Individual Performance, the Academy chose Isabella Rossellini for “Green Porno,”while fans selected Eden Riegel for “Imaginary Bitches.”And for Best Weird, judges embraced “Jason Nelson’s Digital Oddities,”while the public voted for “FAIL Blog.”

Winners of the 13h Annual Webby Awards hail from 14 countries including: United States, United Kingdom, New Zealand, Canada, Australia, The Netherlands, Sweden, Japan, Denmark, Greece, India, Germany, France, and Brazil.