This morning, we announced LimelightSITE(tm), a new service platform designed for “whole web site” delivery.

What is “whole web site” delivery? It’s the efficient transmission of all of the elements that make up every page of a web site, with the goal of ensuring that the end-user has a brilliant experience with the web site. These elements can be smaller-sized objects like text, scripts, thumbnails, or code for a media player, personalization items (like a profile picture), or larger objects like training videos or interactive product demonstrations. Prior to today, Limelight Networks has offered only object delivery with our LimelightDELIVER and LimelightSTREAM products. This means our technology was best suited for, say, streaming a two-hour high-definition movie on behalf of a content publisher. The whole site delivery provided by LimelightSITE means that now we have services for optimally delivering that movie, all of the elements that surround that movie on the web page (the player, logos, graphics, text), and all of the items on the other pages on that web site.

One of the key features introduced with LimelightSITE is our Limelight OriginDirect(tm) routing technology. This innovation helps speed the retrieval of site objects from a data center by using our private, global fiber-optic backbone to bypass “middle-mile” Internet bottlenecks. Here’s an analogy to understand how OriginDirect speeds up both the retrieval and the delivery of the objects that make up a web site:

Think of the public Internet as an eight lane highway, and the cars on that highway as the objects that make up a web site. These objects have to travel from their starting point (the originating server that stored the objects) to a destination (a web browser where they can be viewed or interacted with). When there’s no traffic on the road, things work great. The cars drive up and down the highway and get to and from their destination in the expected time (or, to step back from the analogy, the objects are retrieved and delivered as expected and the web page loads quickly in a browser).

But what happens when the Internet gets congested, or, for the analogy’s sake, there’s traffic on the highway? The cars have to slow down because of the congestion ahead, and they will arrive at their destination later than expected. Stepping back again from the analogy, that delay in the real world means that a web page will load slower than expected, which more than likely could lead to a frustrated site visitor, a poor product demonstration, or even a lost sale. So avoiding traffic is an important key for making visitors happy and generating sales from a web site.

Some of our competitors will try to make up time by “optimally routing” a car around the traffic jam on the highway. They can’t actually avoid the traffic altogether, because their cars still have to travel on the same public roads on which the traffic jam is occurring. However, they’ve spent years developing complex, mathematical algorithms that may tell the car to get off the highway a few exits early and take side streets to avoid the traffic. However, despite their experience and even though it eventually finds a path around the congestion, the fact remains that car still has to travel on the road where the traffic is, and its forward progress will be impeded just by the mere presence of traffic on that road. The end result is that the car still arrives late, just not as late as if it had just stayed on the main road and waited for the traffic to clear up.

Rather than trying to maneuver our way around a traffic jam using math, Limelight Networks decided to avoid the road altogether. That’s how OriginDirect works.

At the heart of OriginDirect is Limelight’s global fiber optic backbone, part of our highly complex hardware and software network infrastructure that we’ve spent the past 8 years building, expanding and tuning for optimal performance. This backbone is essentially a private, global Internet that only Limelight Networks customers have access to. So while cars on the public roads are trying to route around traffic, our customers are driving virtually unimpeded to their destination on our own, privately operated and maintained highway. This means our customers’ objects encounter less traffic, have more predictable arrival times, and ultimately much more certain, consistent performance for heir web site experience.

We’ve got over 1,300 customers that today realize the benefits of this backbone and our other services, including over 100 in the enterprise, e-commerce, financial services, and public sectors.If you are interested in talking with us about LimelightSITE, don’t hesitate to email us.

For more information on LimelightSITE, including a list of key features, read the press release here.

9:35 - Peterson on stage. “Lets talk about measuring the immeasurable — visitor engagement.”

9:36 - What is engagement? Many things…”I’ll know it when I see it.”

9:38 - “Engagement is repeated, satisfied interactions that strenghten the emotional connection a customer has with a brand”  -great words, but impossible to measure.

9:39 - “Engagement is the level of involvement, interaction, intimacy, and influence an individual has over time.” - Forrester Research. Again, can’t measure.

9:40 - “Engagement is an estimate of the degree and depth of visitor interaction against a set of clearly defined roles.” - Peterson’s role.

9:41 - “Engagement is the demonstration of attention via psychomotor activity that serves to focus an individual’s attention.” — If you can measure attention, you can meare engagment.

9:41 - (showing mathematical equation on slide) Engagement is a function of the clicks, depth of content, the recency, awareness of brand, feedback, interactions like downloading or watching movies, and loyalty). It is not about conversion or satisfaction, it is about the attention people are paying to you.

9:49 - We are at a turning point - we can rely on the things we’ve always done, or we can use data differently to push our business forward.

9:50 - Bringing out Loptecki for next portion of presentation.

9:51 - Talking about in-player engagement today, and what the value of engagement is to publishers.Engagement should be about growing viewing time and increasing CPM to advertisers.

9:55 - What are the metrics you can gather in a player that show users engagement? Cumulative viewing time, viewer drop-off, forward-to-friend, all signs. Did they go to the brand website afterwards?

9:59 - Bringing out Kadam for next portion of presentation

10:00 - Divinity Metrics measures info from over 200 sites around the world. WE help advertisers understand how the audience moves, and how engaged they are with brands.

10:01 - Hypertargeting — don’t just target a site, target a single video and protect your brand. Be strategic with your targeting. Divinity Metrics gives you a unified view of your online audience as its move.

10:04 - The reality is that the audience lives off of our video sites, so we need to create content that excites. YouTube isn’t just YouTube, there are people that like cars, TV, music, movies, politics. So we need to identify who is engaged.

10:05 - Need to position. Over 200,000 videos uploaded daily to YouTube. Need to seed content perfectly so it gets discovered. “spray-n-pray” is a thing of the past.

10:06 - If you understand engagement data, you can optimize your entire workflow, make your creative better, and drive better engagement.

10:07 - Time for Q+A.

10:08 - How do you collect data? Do you have partnerships, own IP, crawling log files?

10:09 - Yes to all.

10:09 - Storing on an individual level or aggregate?

10:10 - We provide a unified view - whatever data they give us we can organize.

10:10 - Where do you see engagement in terms of standards, and in helping marketers be confident to know exactly what they are buying?

10:11 - When it gets to cutting edge terms like engagement, this is a much harder question to answer. Everyone has their own bias — time spent, # of comments. We need a Nielsen or comScore to take a leadership role in defining this.

2:06 - Charles Golvin, moderator, introducing panelists.

2:07 - Golvin: Let me take a moment to give you some background on the mobile industry.

2:07 - Original question when the wireless networks were built - What’s the killer app? At first, it was voice. But that is quickly changing.

2:08 - Forrester data, mobile subs do way more than just talk. Txting, email, weather, scores, news, watching video is growing. Across the board, consumers are adapting media and applications onto mobile devices.

2:09 - As we think about what’s coming in the future in the mobile environment, coverage is darn good. Showing voice coverage maps for cellular providers. Consumers expect to get a signal almost anywhere and be able to make a call.

2:10 - But what you need for media and entertainment is a broadband network and there the coverage has a ways to go (showing more maps with les coverage). If you look at mobile TV, its even worse (showing sparse MediaFLO coverage map)

2:11 - In the next two years…new spectrum, as carriers committed $32 billion for mew spectrum; new technologies like WiMAX or LTE that have greater capacity and more bandwidth with IP at their core; consumer behavior continues to shift to the ‘net; pressure on new ways to finance the delivery of content to the consumer (like Amazon Kindle where cost of delivery embedded into its cost).

2:14 - Connectivity extends experiences. Slide showing Nokia 810, Garmin GPS, Nintendo DS, iPod touch. All of these experiences that are transiently connected are migrating to devices that are connected all of the time.

2:15 - Golvin: How does the data match with your experience?

2:15 - Smeltzer: You can get a pretty decent mobile TV experience over the data connection, so you don’t need mediaFLO to be built out to deliver that. We try to exploit the curve. We started with txt messages, keep on pushing forward as connectivity and device capabilities get better.

2:17 - McLeod: Limelight has a global platform that is a great foundation for building mobile apps on. Make it easier for publishers to deliver content to mobile consumers. We try to take advantage of the form factor for the device, we can detect the device and optimise the delivery for the capability for that device. Resize images on the fly. We can take advantage of the network or the network condition - and deliver the best possible experience for that network condition.

2:20 - Kenney: Verve has a platform for local media. We believe the social web is ultimately local - work with newspapers like the Associated Press, others. We see users of the mobile web is 25-35 year olds - and people with smart phones learn how to use them very quickly. They are accessing local content. Its not just YouTube videos anymore.

2:22 - Karnes: Volo delivers and tracks metrics all the way down to the device. The technology convergence on the device has led to fragmentation of media consumption. More media consumed in more places. Now we need to get to the right monetization mix.

2:24 - Golvin: I talked before about faster networks. To what extend do you see network improvements, or the absence of those features, an impediment to moving content into the medium?

2:25 - Smeltzer: We view the handset as an incremental touch point to the Internet, and it needs to be in our core competency. We have been trying to publish at the rate in which the consumer can consume it, starting with txt messages and now moving to video. We are getting many millions of uniques per month of people visiting our mobile sites, and are generating billions of page views.

2:27 - Golvin: There are significant challenges that these new networks bring, like a base station that previously has a T1 connection now needs a fiber connection to handle gigabits of traffic.

2:28 - McLeod: Yes, but its an incremental shift, evolutionary. The technology is already there to deliver rich mobile experiences on the current infrastructure, With 4G networks coming, it just means more capacity to deliver a rich experience. But you will still have the volatility of how that connection is affected to the mobile user. There are 1000s of different ways a connection is affected in a mobile enviroment that aren’t there in wireless. And that still needs to be addressed, a challenge for the ecosystem.

2:30 - Golvin: If your most realistic point of view, when customers ask you about addressible market, what is it?

2:33 - Kenney: Great question. The advice we give to local media is that they need to get in the market today, but we try to set practical, realistic roadmaps. Look for small, incremental growth - a stage process. Miami Herald, largest customer, growing 10-15%. The end goal for us would be to effectively sell local advertising themselves.

2:34 - Karnes: Volo talks about the audience being on the move, whether its a social site, set-top, gaming site. Its very important and get it to all of those different screens to reach those users. Get the metrics back so you can learn where to invest, and how to monetize. Discussing Volo technology that can measure usage across various social properties.

2:38 - Golvin: Could you talk about FOX and 24, and what you learned for Prison Break?

2:39 - Smelzer: The mobisodes were cool and clever, but people didn’t want to see a 1-minute episode with other actors. They wanted Kiefer Sutherland. Consumers want live - Congressional hearings on steroids, white bronco chase. People don’t want original content that’s custom for mobile. They want what they see online to be what they get on TV. Whether its news, sports, entertainment, that is a valuable lesson.

2:41 - Golvin: You are working with AP. What are they learning after the basics of breaking news? What’s the next step?

2:42 - Kenney: On-boarded about 500 newspapers across the country to our mobile news network. What we’ve found is that consumers want to be in the know, no matter where they are. Once we acquire a customer into the application, we found they become heavy customers right away. The imemdiacy of the news is compelling and addicting. Usage goes from 20 pages/month to 60 pages/month — from 2 visits to 10 visits a month. Local is driving 20% of our traffic because people want to know what is going on around them. Movies drives 10% of all traffic - times, reviews, trailers.

2:46 - Golvin: What’s the rate of change in mindset for the carriers? Have they been enlightened?

2:47 - Smelzer: Yes. They are getting it. Especially T-Mobile and the G1 launch.

2:48 - McLeod: The mobile operator has valuable data and they don’t just want to be a pipe. So there’s a real opportunity to build a whole product - if you know a user is playing golf, and they are viewing weather on their phone, and its going to rain, you can target them based not just on demographics but on context.

2:49 - Kenney: The carrier model is changing drastically. They are realizing they are a data company at the end of the day. They have huge assets and if they learn how to mine their data well, with their analytical data , they can be a great partner.

2:51 - Golvin: Cool mobile media experience?

2:51 - Karnes: IPhone

2:51 - Kenney: Sprint with Microsoft voice search

2:51 - McLeod: HTC Touch Diamond

2:51 - Smelzer: GPS trail tracker.

2:51 - Golvin: iPhone remote

2:53 - Audience Q+A

2:55 - Could you address formats for mobile?

2:56 - McLeod: Predominantly its 3GPP, but you have to also match codecs with device. High end, you can do H.264; mass market do a lower quality codec.

2:57 - Thank you.

1:30 - Richard on stage.

1:33 - “From Mass Media to Me Media” -  control is moving from the broadcaster to the audience. Consider “The A-Team” vs. LOST. Took A-Team 11 years to be put out on DVD. Lost has not only full episodes, but extras.

1:34 - The challenge is to fill the pipes. Who would have thought that telcos would have been selling music?

1:37 - Digital revenues will make up 30% of music industry revenues.

1:37 - What do you need to fill the pipes - (1) the right device, (2) always connected, (3) the right content.

1:38 - 85% of all video content consumed today is pre-recorded, But only 23% of media consumed is TV. We are seeing a 15% increase in the time consuming media, but less of it will be TV.

1:39 - Chart - Less than 25 yr. olds are happier watching content on a PC (as opposed to a TV).

1:39 - Consumers are more interested in the content than the channel brand. 2 of 3 consumers watch four or more programs on four or more channels. So most media companies are developing a multiscreen strategy (66%) and most believe that mobile video will be mass market within 3 years.

1:44 - Problem is that there are challenges across the value chain that are hindering these multiscreen palforms.

1:45 - Suggests there’s a chain - MANAGE (technology and creation)-> ENABLE (new biz models) - > UNDERSTAND (end user behavior)-> CONTROL (complex economics which lead to higher costs)

1:46 - Why has ABC’s LOST been successful? Made content available scross multiple channels, webisodes to fill in gaps of info, engaged consumer at different points, put brand first, and made content social. Result - 15 million viewers “locked in and viewing” on a regular basis.

1:47 - How can Accenture help? Digital Transformation practice provides strategy and systems integration. Launched Accenture Digital Media Services - providing managed services for the management and exploitation of digital media. Bought digiplug (works with Universal Music International), and Origin Digital (does live streaming for NFL Sunday night games, working with Limelight Networks). Serves over 5 million subscribers.

1:50 - Signifigant change taking place - brave new world of multiple screens, lots of interaction, social media and traditional media will continue to intertwine.

1:51 - We think the enterprise is a larger opportunity than core media. We are seeing Pharmaceuticals looking to replace sales teams with direct rich media interaction with doctors and nurses and social interaction.

1:52 - Thank you.

10:30 - Dave Hatfield shows up on stage wearing green pants. “Being a Limelight employee I am passionate about my company.”

10:33 - Introductions of panelists

10:46 - Hatfield: What are the best practices that you have to monetize engagement?

10:46 - Davis: Challenge is getting media onto other platforms. With Disney, we are proud of our heritage and IP, we always go back to the story. For us, we look to build out events based on that IP. Capitalize on the success of Hanna Montana, Jonas Brothers, WALL-E

10:47 - Hatfield: What’s the most innovative thing?

10:47 - Davis: Release of Camp Rock was the largest Internet event for our company. A “four network” release  - Disney Channel, ABC Wonderful World of Diseny, ABC Family, and then Disney.com.

10:49 - Kinzie: We have a different approach. We tap our audience to build experiences to engage them for longer periods of time. Let the audience modify, craft, improve their identity online. Also have an ad renevue model, but our biggest success is in monetizing virtual items that let our users craft their identity.

10:50 - Kinzie: We have a virtual economy that is based on a fictitious currency. Partnered with MTV to create a virtual “The Hills” — users could buy virtual branded items, which were only available for a short period of time. Create scarcity. Keeps the discussion going long term as items are resold.

10:51 - Rockwell: MTV looks at our properties and ask what can we do online that we can’t do on broadcast. Example - Colbert - you can slice up the show, cross-reference older episodes. Keeps people engaged longer. We try to think about a viewers relationship in terms of gameplay - what types of things can we ask viewers to go that will get them more engaged and sustain it through the lifecycle of the property.

10:53 - Hatfield: Do you partner or build yourself?

10:53 - Rockwell: It depends. Will partner, sometimes those things evolve so quickly that we have to do it ourselves to make it down to the wire.

10:53 - Hatfield: What about FOX? How do you think about this?

10:54 - Berryman: There is a 30 cent gap per viewer in what we make offline vs. online. Need to educate the sales team to sell digital assets - to explain and monetize the innovation. The monetization is not yet there on the online side for us today but we are working on this.

10:56 - Davis: Disney has a cross-functional sales team, but there’s still a lot of continuing education that has to happen with the sales team, because there’s always a new digital widget to sell.

10:57 - Berryman: There’s a disparity between the broadcast and online spend, and it will be that way until we can improve the online experience.

10:58 - Hatfield: What can the ecosystem do to remove the friction?

10:59 - Rockwell: The simple answer is that we all should agree on standard ad units and traffic. On the other hand, all of this innovation is happening beacause we don’t have those standards yet. We should agree on certain things - what’s a midroll, etc.

11:00 - Berryman: Also measurement systems need to be standardized.

11:00 - Rockwell: When no one is quite sure which measurements matter, you will spend an infinite amount of time analyzing.

11:01 - Hatfield: if you could pick one thing for the ecosystem to work on, what would it be?

11:01 - Davis: The real value is trying to understand how content is being used. We all have our hypotheses. And how do you have all of these devices converge into one experience, together. So you can txt while emailing and watching TV.

11:02 - Berryman: Agencies today like preroll because its a guaranteed impression. Midroll isn’t guaranteed. Need to standardize the meaurement info.

11:02 - Kinzie: I am always interested in diminishing returns. At what point do we force pre-roll impressions and start annoying viewers?  And lack of measurement standardization makes that question even more difficult.

11:04 - Rockwell: Would like to see a session-based approach to serving ads. Thinking about what’s a user doing during their entire time of engagement, and not just when rolling video.

11:05 - Berryman: We are doing a tremendous amount with metadata to drive contextual/behavioral advertising. Using speech-to-text to do very targeted context advertising. But that’s spending money. Need to make money.

11:06 - Hatfield: Do you see in these times a shift in more dollars into online vs. broadcast?

11:07 - Davis: We take an approach - we have partners that want to feel like they own a piece of say, ESPN or Hanna Montana content. We try to put values around letting partners own certain things — like ESPN College Game Day.

11:08 - Rockwell: Are we at a point when we are seeing households that would have been cable households that are not going to be anymore? Will consumers not want to pay the expense of cable + set-top, and just go with online. Like people forgoing landline for only a cell phone.

11:09 - Hatfield: Is the increase in bit rates a factor? How does quality matter?

11:09 - Berryman: The quality needs to be there, which it is. But it starts with what you’ve got going in. It starts with innovative programming, and how can we monetize live. Need to differentiate based on type of content.

11:12 - Rockwell: You can’t make the decision to not go up to the highest quality someone can receive. You need to make your viewers happy, and go as far as you can.

11:13 - Davis: The differentiator isn’t quality. Its the unique experience you can build vs. just broadcasting linear television.

11:14 - Hatfield: What about security and encryption?

11:14 - Davis: We all deal with the same challenges as publishers. Its hard to control especially with the expansion of new platforms.

11:15 - Hatfield: What are the keys to a lean forward to a lean back experience?

11:15 - Kinzie: Its about what we can do around the content. Its not a read-only community anymore, and that’s where the magic is.

11:16 - Davis: For us, specifically, its gaming. Providing more enagament in a non-liner mode. By the time Camp Rock got to the online piece, kids had already seen it. So we knew it wouldn’t be their first experience with the content, so we created an online wrapper to provide engagement.

11:17 - Kinzie: That’s essentially what we’ve done, too. The content and a wrapper to provide better social interaction. To let them interact and become part of the story or experience.

11;18 - Berryman: It depends on what device you are using that determines lean forward vs. lean back.If I am on a PC I can be really engaged, It doesn’t make sense to be engaged on a TV.

11:19 - Rockwell: Agree. Lean forward is about social and search.

11:20 - Hatfield: Time for audience questions.

11:20 - What’s a compelling lean back broadband experience?

11:20 - Berryman: Apple, Sony, have a typical hardware approach which is closed platform. They don’t work. Cisco doing some great things with set-tops and open platforms to help the industry.

11:22 - Davis: Gaming consoles can be engaging, but they are creating their own environments. We always want to make sure that a Disney user, say on XBOX, can always connect back to the mother ship.

11:23 - Where are new business models being created from metadata analysing how customers are interacting with content?

11:23 - Berryman: We are seeing in local markets with newspapers, targeted videoads.

11:24 - Rockwell: I will be the contrarian. Targeted advertising based on content metadata is amost completely valueless for high-value content.Long tail, maybe.

11:25  -Berryman: How we mine the metadata is important.

11:25 - Davis: I think you are going to see subscription models - like a cell phone or home phone plan - begin to happen. High-value content will need to be monetized.

11:26 - Kinzie: Its hard to get everyone in the value chain paid.

11:26 - How are you rethinking distribution - particularly expiring or non-expiring content?

11:27 - Berryman: Lets take news. Its timely, We are testing some models where after a two-week period you have to pay for archival news footage.

11:28 - Kinzie: For our audience, being timely is as important as being popular.

11:29 - Davis: The understanding of new technology in an old media world is a challenge we face every day.

8:33 - Lights dim, video montage plays. Lots of stats about explosion of digital media consumption - “adapt of risk losing your audience.”

8:35 - On stage - Jeff Lunsford, Limelight Networks chairman and CEO. “The numbers are astounding. Every day we are setting a new traffic record. We are seeing absolutely no slowdown in growth of online activity”

8:36 - Its not about broadcast quality, but to broadcast quality. ‘09 is the year in which we shift from counting viewers in the hundreds of thousands to Nielsen ratings points

8:37 - By 2010 we will be talking about ‘hit show’ numbers. We are seeing content created purely for the online world.

8:38 - Announcing presenters, sponsors, talking about exhibit area of hall. “This is about a community, and not about Limelight.”

8:40 - Introducing Limelight co-founder and Chief Strategy Officer Mike Gordon. “Our founders Mike and Nathan thought of a better way, and we are now letting publishers ride the rails of the Limelight platform.”

8:41 - Mike Gordon on stage. “Before we talk about where we are going, lets talk about where we’ve been.”

8:44 - Showing montage of video clips from 1950s - LBJ “mushroom cloud” video, Bruce Jenner in Olympics, Elvis, Edith + Archie, Apollo astronauts on moon, Travolta dancing in Stayin’ Alive, “Thriller” video, Gore Vidal “We are history,” Kerry Strug, Tina Fey as Sarah Palin, Apple ‘1984′ video

8:45 - “These are iconic media moments, we’ve shared together that we all remember. LBJ ad and Apple 1984 ad were only shown once, Testament to the power of sight, sound, and motion to affect us.

8:46 - Media business is about hits - from “Who shot JR” to must-see TV. Tech business is the same, from StarTac to iPhone. But in tech, we call it “standards” and “scale.”

8:47 - We all pretty much have watched the same things, and used the same gadgets and tools. But today, convergence and conformance are shattered. Convergence is over and it isn’t coming back. Welcome to fragmentation.

8:50 - The long-tail is not a business idea. Its a fundamentally human idea: 6000 languages, 6000 stories of creation, infinite human stories (tall tales, tales of adventure, who I met last night). We tell stories to anyone and everyone who will listen - from blogs to independent music to top rated TV.

8:51 - Our ability to tell all of these stories have been limited by the distribution contraints of the infrastructure. But the global Internet erases all that, being in part driven by the explosion of devices. In 2010 we will ship 3 billion digital media devices - there are 6 billion people on the planet.

8:53 -  At least 500-700 million hard disk drives shipped in consumer media devices in 2010. In 2003, 17 million hard disk drives shipped in CE – a 40X increase in 7 years.

8:54 - But there’s another number that’s even more surprising and even more important: $50. In 2010, that will be the entire cost of the entire bill of materials for an IPTV set-top box – processor, DSPs, disk drives, power supply, connectors, the whole thing. 50 bucks.

8:55 - We are seeing a shift from multichannel thinking to multipresence thinking. Example: Daily Show is everywhere - on ComedyCentral.com, Hulu, hundreds of other sites, Adobe Media Player, accessible from anywhere.

8:58 - The web has become a global mashup of content, topics, experiences, ideas. Its fragmented, and we are constantly putting the pieces together in multithreaded, mix-n-match new ways. A new world of content where we meet users, and users meet each other.

9:00 - Content microclimates - intense, niche ecosystems of ideas and topics. where likeminded users can gather and interact with each other. Each user charts their own course - zig zag through this infinite universe of choices and interests.

9:03 - The end result - a web that looks like us, rich in diversity and interest. Allows organizations who become adept users and navigators of this world to address all the users who are interested in having a conversation with them.

9:04 - Introducing Carl Goodman, Sr. Deputy DIrector of Museum of Moving Image (www.livingroomcandidate.org).

9:05 - Carl onstage. Talking about Museum, located in Historia, NY. First Museum to collect and exhibit video games!

9:06 - As more of our world is defined by its moving images or rich media, museums become connected with our services. The LivingRoomCandidate site is most distinctive site. Around since 2000, relaunched in 2008. Site mirrors the tremendous growth of use of Internet audio/video. Still very little media rich educational sources online, but that is changing.

9:09 - Adlai Stevenson - “The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.”

9:10 - Only 380 ads. Value is not in the size of the library, but in how we bundle it. 80 ads from this year’s election - The Internet is the death of the TV political ad.

9:13 - Showing Adlai Stevenson ad from 1950s. Stevenson lost in landslite. Site has lots of metadata - transcript, credits, lots of media controls.

9:14 - Showing Eisenhower ad. “Eisenhower answers America.” Question from regular person, answered by Ike. Similar to YouTube approach today.

9:15 - Site has annotated playlists, like “Change.”  Lets you group ads together topically.

9:17 - http://www.livingroomcandidate.org/commercials/2000/hopeful

9:19 - Walking through introduction of Internet into political ads. Ad in 2000 first with URL. 2004 first time we see mashup political ads, and TV ads on the ‘net. 2008 we see web-only productions.

9:20 - http://www.livingroomcandidate.org/commercials/2008/the-one-web

9:23 - Visitors can create + share their own playlists, embed ads into their own pages. Museum invites those who do interesting things to provide content back to the site.

We’ll be live-blogging the Digital Media Innovation conference later today (it starts at 8:15am Pacific Time), but here are a few early morning pics from inside the Grand Saguaro Ballroom at the Desert Ridge Resort.

Inside the ballroom…

Registration area.

These 6-foot tall signs are all over the resort.

Video crew running tests at 6am.