This is an advertorial that appeared in the Streaming Media “100 Companies that Matter Most issue” (oct/nov 2012). If you’re still telling your story in nothing but words, your message is getting lost in the ozone of the Internet noise.… Read more ›
Mobile video content is most popular in the first 30 days after publication. Now that should come as no surprise, but it does have implications for media archiving and monetization. From our customer data, we’ve found that on average, 88.8… Read more ›
One of the great things about online gaming is the ability to extend the life of a title through a series of software updates. As any fan of Angry Birds knows, there’s a little thrill when the update comes in,… Read more ›
Over the past several years, there has been much debate in online advertising over the value of a click. Once thought of as the ultimate goal of every online campaign, a click has now become one of many success metrics… Read more ›
By Kyle Weisbrod, Product Management Program Manager, Limelight EyeWonder Interactive Advertising Services As US political groups wind up to raise and spend billions of dollars in advertising for the 2012 elections, the advertising landscape looks vastly different than it did… Read more ›
A new technology relationship with Medialets mobile ad platform, announced this week, allows Limelight EyeWonder Interactive Advertising to create and deliver ads to more than 200 premium publishers via Medialets Universal SDK. By utilizing Medialets Creative API, EyeWonder can leverage… Read more ›
Our own Jonathan Cobb, CTO for the Limelight Mobility and Monetization group, recently participated in an interview with John Ebbert over at AdExchanger.com. He discussed the new REACH Interactive product, challenges that publishers face in the mobile video space, and the… Read more ›
If you need a laugh this morning, check out one of the new video banner ads we’re running. Seriously, this thing is funny. Plus, it lets you download a free “quick tip” on driving in-banner ad engagement. No registration required.… Read more ›
Here’s a new one. Shazam, the company known for its app that lets you identify and tag songs with your phone, has now raised a substantial amount of money to get into the interactive TV business. It’s adding a twist to… Read more ›
According to a recent survey conducted by Group SJR and Liz Claiborne Inc (and reported on my Mashable), nearly half of smartphone owners, and more than half of tablet owners, plan to buy more products on their mobile devices in… Read more ›
