Introducing Limelight REACH Interactive
Today we are introducing Limelight REACH Interactive, a new service for in-app advertising that takes the best of our mobile video solutions and combines it with our award-winning interactive advertising technology. REACH Interactive lets publishers insert in-stream video ads into their mobile applications in a way that engages consumers, but doesn’t take away from the primary app experience. It does this by making pre-roll and post-roll ads “tappable,” allowing users to open new microsite landing pages, all without ever leaving the app. In other words, consumers can learn more about the ads they’re viewing (a benefit to advertisers), while at the same time publishers stay connected to their audiences within the app domain.
Other benefits of REACH Interactive include:
- Easy integration with iOS and Android devices
- Enhanced analytics, including data on video start and end times, playback duration, user interactions, buffering events, and more
- The ability to pause video playback for ad interaction
- The ability to make ads unskippable
You can see a demo of REACH Interactive here. The new product launch also comes with a re-branding of our entire line-up of Limelight Networks mobile solutions. All mobile solutions now fall under the REACH umbrella, which includes REACH Video (formerly REACH), REACH Ads (formerly ADS), and the new REACH Interactive.
September 9th, 2011 at 2:25 pm
[...] REACH Interactive is only three months old, but we’ve made quick progress in adding features and functions to the portfolio addition. As shown in the chart above, the new video playback metrics provide detail on the amount of video actually watched in a mobile application, and any buffering events that might have occurred. Users can zoom in on different windows of time to see how well an in-app video performed, and whether it held audiences’ attention. [...]