Mobile is the new frontier and with roughly one billion mobile broadband subscribers around the globe, it offers rich new opportunities for advertisers.
As more publishers get on board with mobile monetization, we’re rapidly adding to our list of sites that support EyeWonder ad formats. Today we’re announcing integration with Microsoft’s premium mobile properties, including MSN, Windows Live Hotmail, Windows Live Messenger and FoxSports.
“EyeWonder is a solid addition to our growing list of certified industry leading rich media solution providers,” said Raj Kapoor, Director, Global Product Planning & Marketing, Mobile, Local & Commerce. “EyeWonder not only brings a growing global footprint but a robust portfolio of both online and mobile rich media solutions as well. EyeWonder is excited to be working with us and we believe our partnership will strengthen our multi-screen story by allowing us to deliver highly interactive and engaging ad experiences for Microsoft’s premium properties on the PC and mobile.”
These mobile landing spots support EyeWonder expandable and non-expandable banners, as well as standard and click-to-video ad varieties.
With this new initiative, advertisers will have access to the most robust and unique mobile ad formats, providing them the opportunity to reach and engage audiences worldwide across mobile and connected devices.
Want to see an example? Check out this demo of a click-to-video ad, best viewed on a mobile device. It’s the type of interactive format that’s now available in media buys targeting Microsoft’s mobile advertising inventory.
Interested in finding out more about EyeWonder mobile ad formats on Microsoft properties? Read Microsoft’s blog post here.