Adobe and Limelight: Taking TV Everywhere… Everywhere

Guest Post: In light of Adobe’s launch today of Adobe Pass for TV Everywhere services, we are pleased to bring you a guest post from Todd Greenbaum, Senior Product Manager for Adobe Pass.

TV isn’t going just anywhere; it’s going everywhere. Which is why we at Adobe are launching Adobe Pass®, a new authentication service for TV content providers looking to reach more viewers on more connected devices. As a long-time partner with Limelight Networks, we’re also working with the Limelight Video Platform to present content owners and distributors with a comprehensive solution offering everything from video player options and user authentication, to web acceleration services and secure delivery across laptops, smartphones, tablets, connected televisions and more.

TV Everywhere is still a relatively new concept, but one that broadcasters and pay-TV providers are aggressively pursuing in order to meet consumer demand, realize new revenue opportunities, and remain competitive in the market. Authentication is perhaps the biggest challenge with new deployments. How do you get content to new devices quickly and easily while ensuring it remains protected? Approaches in the industry have varied significantly so far, with providers testing a wide range of technologies. This experimentation has made it clear what is most important in a solution – namely flexibility, ease of use, and secure authorization – all of which we can deliver with Adobe Pass.  Once an authentication system is in place, providers can not only deliver content everywhere, but also begin to offer cross-platform services, and take advantage of new monetization opportunities available online.

Meanwhile, the Limelight Video Platform has some great capabilities that fit with Adobe Pass, and with our mission to keep things simple, but also customizable in the online video world. Open APIs, optional integrated delivery services, and flexible content management all contribute to an experience that is effectively streamlined for video providers, and easy and enjoyable for online TV viewers.

For detailed information on Adobe Pass, take a look at www.adobe.com/go/adobepass. Adobe Pass is fully deployed and available today. Highlights include:

• Leverages the Flash Platform and HTML5
• Player and DRM platform agnostic
• Flexible business rules
• Easy integration with multiple Pay tv providers
• Leverages the latest security capabilities in the Adobe Flash® Player runtime
• Single log-in for consumers; no additional download required

This entry was posted on Wednesday, March 23rd, 2011 at 4:03 am and is filed under Streaming, Video Publishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.