Teaming Up to Deliver the First Interactive Ad for iPads

There may be no better platform right now for rich media than the iPad, and to take advantage of that, the Eyewonder crew here teamed up with Glow Interactive, Ignited, the SyFy Network, and The New York Times to create the first interactive banner ad for the tablet device. Beautifully rendered, the ad for the SyFy show “Warehouse 13″ allows users to swipe through different information options, view show details and cast bios, and even watch videos leading up to tonight’s season-premiere episode.

There are a few things to note about the new “Warehouse 13″ ad. First, it demonstrates what’s possible in an HTML5 environment. Second, it shows click-to-play video capabilities, which are increasingly of interest to online advertisers. Third, it proves that it’s possible to create an ad that users will actually want to interact with. If you have an iPad, just take a moment go to the New York Times home page and test the ad out. It’s virtually like playing a game with some live-action video thrown in. The combination of iPad platform, interactive technology, and beautiful creative work make the ad a joy to experience. And how many ads can you say that about?

This entry was posted on Tuesday, July 6th, 2010 at 1:22 pm and is filed under Advertising, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.