MTV Networks Mobile Video Strategies

Last week we hosted a webinar with Streaming Media that included commentary from both Limelight Networks and MTV Networks on successful mobile strategies. While you’ll have to view the event yourself to catch up on everything that was shared (webinar archived for 90 days), we thought we’d post a few nuggets here for your reading pleasure. Note, as we’ve done in the past, we’ll also post follow-up answers here shortly to questions that didn’t get addressed during the webinar Q&A session.

MTV Networks on Strategies for Mobile Video

• What’s the best way to start planning your mobile strategy?
  Run the numbers. Economic modeling will give you a good sense of what content delivery prices are reasonable and sustainable for the mobile services you want to offer.
• Live video or on-demand?
  The overwhelming majority of mobile video is delivered through an on-demand model. That doesn’t mean live streaming isn’t an option, but the logistics are more difficult, and the process is more expensive.
• Mobile site or mobile app?
  The answer depends on your use case.  A mobile site is less expensive, but an app gives you better content protection, and better control over branding.
• How do you show success?
  User reviews are a good measure of how well your mobile video is faring. Positive reviews drive higher traffic, which also means more money in subscription fees and advertising dollars.

This entry was posted on Tuesday, June 1st, 2010 at 12:26 pm and is filed under Content Delivery Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.