Imavex Wins MIRA Award with New Mobile Video Services

Congratulation to Limelight Networks customer Imavex on winning a 2010 MIRA award for New Media Excellence and Innovation. Imavex beat out several worthy competitors including the Indy racing site IndyCar.com, ExactTarget, and OnCars.com among others. We profiled Imavex here earlier in the year, covering the company’s STREAMOTOR service for mobile video marketing. In short, STREAMOTOR builds on a Limelight Networks API to allow car dealerships anyone to extend direct marketing efforts to the mobile arena. As an example, car dealerships are using it to send direct-to-customer videos that are formatted and delivered automatically to mobile devices. They’re like personalized video voicemails, and an excellent way to strengthen relationships with existing customers and prospective buyers.

Congratulations, Imavex team! And congratulations to the Limelight REACH team for enabling the STREAMOTOR mobile service.

This entry was posted on Monday, May 24th, 2010 at 10:03 am and is filed under Content Delivery Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.