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Limelight: Green in More Than Name
We often talk about the benefits of our CDN services with regard to delivery performance and cost savings. But there’s another important metric that is often understated: energy efficiency. The McKinsey Institute reported in 2008 that most companies only utilize 30% of their IT infrastructure capacity. That’s a lot of wasted power.
Limelight CDN services offer several advantages: the ability to virtualize storage containers for maximum efficiency, intelligent software for resource allocation, and the ability to minimize the number of servers required for high performance content delivery through the use of our lightning-fast fiber network. Why create waste by over-investing in small-scale corporate infrastructure? There really are efficiencies of scale to be gained by outsourcing. Resources that aren’t used to full capacity can be shared with a neighbor. That’s good not just for the company bottom line, but for the environment.
Other green Limelight Networks facts:
- We’ve reduced power consumption of our server components by over 60% since December 2006
- We’ve increased the throughput efficiency of our software by over 800% since December 2006
- We’ve deployed EnergyStar-approved enterprise servers and employee workstations, and we’ve established aggressive stand-by, power-off, and energy consumption policies on those machines, and attached components such as monitors, printers, and networked photocopiers
There are also broader benefits afforded by Limelight digital delivery, like the ability to do away with CDs, DVDs, and packaging materials. Bits and bytes take up a lot less space than physical goods. Not only do we operate under our own code of environmental responsibility, but we can help our customers go greener too.
Happy Earth Day.
