Android Fragmentation Increases Content Delivery Complexity

Need more proof of how complex the mobile ecosystem has grown? Take the information released this week by AdMob. Although the data is skewed by where AdMob has highest customer traction, it does a fantastic job of emphasizing the number of variables involved in delivering mobile content. It’s a number that has grown significantly even since last fall. For example, AdMob points out that last September it received 96% of its Android traffic from only two handsets. Today, eleven different Android devices account for that same percentage.

The world isn’t only made up of Android devices either. Consider the number of mobile operating systems available, and then tack on other factors that vary from handset to handset: screen size, screen resolution, browser support, codec support. The list goes on. If you’re a content publisher, do you want to have to manage for all of those variables? Do you want to stay awake at night wondering if your content is loading on Johnny’s new Microsoft Kin? Remember, the smartphone boom is still young, and tablet computing has just gone through a rebirth. Mobile content delivery isn’t going to get any easier.

This entry was posted on Wednesday, April 28th, 2010 at 4:49 pm and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.