The Winter Games have officially ended for another year, and the mobile viewing statistics for 2010 compared to the Games in 2008 and 2006 are incredibly telling. Online viewing was a novelty during the last Winter Games. The trend picked up speed during the Beijing events two years ago, and mobile viewing began to gain traction then as well. But this year, the mobile platform hit its stride. While NBC has received its fair share of complaints for the way it chose to broadcast coverage of the Vancouver Games, audiences still flocked to the content both on TV and online. Here are the mobile stats as reported by NBC yesterday:
- In 16 days, the NBC Olympics Mobile platforms served up 82 million page views, more than doubling the 34.7 million page views during the entire Beijing Games
- Also in the first 16 days, NBC served 1.9 million mobile video streams, more than six times the number during 2008
- By the time the opening ceremony started, the Olympics Mobile platforms had already generated more page views than during the entire 2006 Games
Meanwhile, if you want a sense of what it took to produce all that coverage, take a look back at the dialog we recorded after the Beijing Games. The conversation comes from a session with Microsoft and NBC representatives during a Limelight Networks event in the fall of 2008. They covered everything from metadata creation to multi-bitrate delivery. You can also check out this video featuring Limelight engineers discussing more of the technical aspects behind delivering the Games. It’s no easy task.