Benefits of a CDN/Carrier Partnership
Yesterday, Limelight Networks and Global Crossing hosted a discussion about content acceleration strategies and the benefits of a carrier/CDN partnership. We wanted to recap the event in a post for those who couldn’t attend.
The featured speaker at the event was David Vorhaus, Senior Analyst at Yankee Group who opened the session with a presentation entitled “Finding Customer Value at the Intersection of Carriers and Content Delivery.” Below are the highlights of David’s presentation, and you can register to download the white paper given to attendees here.
David began his talk by noting that the market is in the process of converging multiple, distinct networks (public and private, business and residential, retail and wholesale) onto a single IP backbone. This convergence presents a challenge and an opportunity for service providers and those riding over-the-top of the network
As a result, carriers are moving away from dedicated pipes for each vertical application on their network, to a horizontal service distribution-centric philosophy:
At the same time, video traffic continues its explosive growth. According to Cisco, global Internet video traffic will be almost 18 exabytes/month by 2013. And network operators are not provisioning for this increase, requiring publishers to find an alternate solution such as CDNs:
There are three reasons why content owners of all types are using CDNs:
1) Online video is no longer a consumer application; its use is rapidly growing in business applications
2) The buy vs. build debate is over. Building doesn’t make sense as its costly, tough to achieve scale, and there is no proven ROI.
3) CDNs can deliver immediate impact: 3x increase in site traffic and performance; 30% increase in number of page views; 10x increase in ad impressions; 80% reduction in infrastructure investments; 5x increase in user-generated content uploads; 5x acceleration of web applications; 4x reduction in application transaction time
Seven of the top 13 IP backbone providers are offering CDN services today, including Global Crossing reselling Limelight Networks. What are the benefits?
Also presenting were David Siegal, Vice President of Product Management at Global Crossing (left), and Jason Thibeault, Senior Director of Technical Services at Limelight Networks (right).
They jointly presented an overview of GC and Limelight’s services, and then ended with this key slide:
If you have any questions about the joint solutions of Global Crossing and Limelight Networks, don’t hesitate to contact us.
