NAB Reports Focus on Engagement and Fragmentation

We wanted to highlight two new studies that were released this week in conjunction with the NAB 2009 trade show. One was commissioned by Accenture, the another by Nielsen, and both cover access, engagement, and audience behavior. If you are a subscriber of our Twitter (@llnw) feed you may have already picked up on these links.

The first is Accenture’s Global Broadcast Survey, which found:

• Television viewing is fragmenting as consumption of video grows.
• Viewing of all content - including television - is growing across all platforms
• Emerging markets are ripe with new media opportunities
• Consumers will pay for the right subscription services.

Visit Accenture’s web site to register and download the survey.

The second study is Nielsen’s report on social media and video site engagement. This one found that:

• The number of American users frequenting online video destinations has climbed 339 percent since 2003.
• Time spent on video sites has shot up almost 2,000 percent over the same period.
• In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent.
• There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
• In the last year alone, time spent on social networking sites has surged 73 percent.
• In February, social network usage exceeded Web-based e-mail usage for the first time.

To download this report, visit Nielsen’s web site.

This entry was posted on Wednesday, April 22nd, 2009 at 9:16 am and is filed under Content Delivery Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.