HBO’s “We are One” Inaugural Celebration Delivered by Limelight Networks

Back in January, we announced that Limelight delivered President Barack Obama’s inaugural address live over the Internet to an estimated 2.5 million viewers – over two full Nielsen ratings points of viewing audience. Well, we hit another home run during the Obama inauguration.

Using LimelightSTREAM, HBO delivered “We Are One: The Obama Inaugural Celebration at the Lincoln Memorial”, on Sunday, January 18. Limelight was the exclusive CDN provider for HBO during the 2 hour, live event. Limelight’s scalability and network capacity was able to deliver a consistent and high quality stream to a broadcast quantity audience across our global network. Working with a short timeline, Limelight’s Professional Services team tested and re-tested the live stream to make sure the event went off without a hitch.

“In the spirit of the most accessible inauguration in history, HBO opened its signal on the linear network and also streamed the ‘We Are One’ inaugural event on HBO.com,” said Alison Moore, vice president, brand strategy and digital platforms, consumer marketing, HBO. “By partnering with Limelight, we knew that this historic event would be seen in the highest quality on our site, which HBO audiences have come to expect.”

This entry was posted on Wednesday, March 11th, 2009 at 2:45 pm and is filed under Content Delivery Network, Customer Testimonials, Mike Gordon, olympics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.