Place Shifting the Couch Potato

Paul Bond of the Hollywood Reporter reports today on a new IBM study that provides more evidence that consumer content consumption habits are changing. Amongst the findings:

• 76% have viewed video online and 45% do so regularly.
• Of those who have watched online video, 15% say that as a result they watch “slightly less” TV, while 36% said they watch “significantly less” TV.
• Of those who watch online video, 70% prefer the ad-supported model over consumer-paid models.
• Almost 60% of the respondents said they were willing to provide to advertisers some personal information about themselves in exchange for something of value, such as access to high-quality music videos, store discounts or airline frequent-flyer points.

These findings align with the conversation held at last month’s Digital Media Innovation Forum, specifically Mike Gordon’s talk about the new world of fragmentation and panel discussion about mobile media consumption. You can read IBM’s announcement or watch a video about it by clicking here.

This entry was posted on Tuesday, November 18th, 2008 at 12:00 pm and is filed under Content Delivery Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.