More Evidence of Placeshifting

On the heels of the IBM survey released last week comes two new surveys from Nielsen and Accenture:

Nielsen’s second annual “A2/M2 Three Screen Report” found that Americans spent more than six hours a month watching time-shifted TV, and that Internet and mobile usage grew steadily in the third quarter, driven by online video content from the Olympics, Major League Baseball, political conventions and debates, as well as news on the economy.

Accenture surveyed 1,000 people in France, Germany, Italy, Spain, the U.K., and the U.S. Telephone surveys of 500 people each were also conducted in Mexico and Brazil. The study found that 83 percent of respondents were at least somewhat dissatisfied with broadcast or cable TV. About one in three preferred ad-sponsored models, but 37 percent were willing to pay for downloads of popular TV shows, and 50 percent preferred flat monthly fees.

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