DMI: Mike Gordon, Limelight and Carl Goodman, MMI

8:33 - Lights dim, video montage plays. Lots of stats about explosion of digital media consumption - “adapt of risk losing your audience.”

8:35 - On stage - Jeff Lunsford, Limelight Networks chairman and CEO. “The numbers are astounding. Every day we are setting a new traffic record. We are seeing absolutely no slowdown in growth of online activity”

8:36 - Its not about broadcast quality, but to broadcast quality. ‘09 is the year in which we shift from counting viewers in the hundreds of thousands to Nielsen ratings points

8:37 - By 2010 we will be talking about ‘hit show’ numbers. We are seeing content created purely for the online world.

8:38 - Announcing presenters, sponsors, talking about exhibit area of hall. “This is about a community, and not about Limelight.”

8:40 - Introducing Limelight co-founder and Chief Strategy Officer Mike Gordon. “Our founders Mike and Nathan thought of a better way, and we are now letting publishers ride the rails of the Limelight platform.”

8:41 - Mike Gordon on stage. “Before we talk about where we are going, lets talk about where we’ve been.”

8:44 - Showing montage of video clips from 1950s - LBJ “mushroom cloud” video, Bruce Jenner in Olympics, Elvis, Edith + Archie, Apollo astronauts on moon, Travolta dancing in Stayin’ Alive, “Thriller” video, Gore Vidal “We are history,” Kerry Strug, Tina Fey as Sarah Palin, Apple ‘1984′ video

8:45 - “These are iconic media moments, we’ve shared together that we all remember. LBJ ad and Apple 1984 ad were only shown once, Testament to the power of sight, sound, and motion to affect us.

8:46 - Media business is about hits - from “Who shot JR” to must-see TV. Tech business is the same, from StarTac to iPhone. But in tech, we call it “standards” and “scale.”

8:47 - We all pretty much have watched the same things, and used the same gadgets and tools. But today, convergence and conformance are shattered. Convergence is over and it isn’t coming back. Welcome to fragmentation.

8:50 - The long-tail is not a business idea. Its a fundamentally human idea: 6000 languages, 6000 stories of creation, infinite human stories (tall tales, tales of adventure, who I met last night). We tell stories to anyone and everyone who will listen - from blogs to independent music to top rated TV.

8:51 - Our ability to tell all of these stories have been limited by the distribution contraints of the infrastructure. But the global Internet erases all that, being in part driven by the explosion of devices. In 2010 we will ship 3 billion digital media devices - there are 6 billion people on the planet.

8:53 -  At least 500-700 million hard disk drives shipped in consumer media devices in 2010. In 2003, 17 million hard disk drives shipped in CE – a 40X increase in 7 years.

8:54 - But there’s another number that’s even more surprising and even more important: $50. In 2010, that will be the entire cost of the entire bill of materials for an IPTV set-top box – processor, DSPs, disk drives, power supply, connectors, the whole thing. 50 bucks.

8:55 - We are seeing a shift from multichannel thinking to multipresence thinking. Example: Daily Show is everywhere - on ComedyCentral.com, Hulu, hundreds of other sites, Adobe Media Player, accessible from anywhere.

8:58 - The web has become a global mashup of content, topics, experiences, ideas. Its fragmented, and we are constantly putting the pieces together in multithreaded, mix-n-match new ways. A new world of content where we meet users, and users meet each other.

9:00 - Content microclimates - intense, niche ecosystems of ideas and topics. where likeminded users can gather and interact with each other. Each user charts their own course - zig zag through this infinite universe of choices and interests.

9:03 - The end result - a web that looks like us, rich in diversity and interest. Allows organizations who become adept users and navigators of this world to address all the users who are interested in having a conversation with them.

9:04 - Introducing Carl Goodman, Sr. Deputy DIrector of Museum of Moving Image (www.livingroomcandidate.org).

9:05 - Carl onstage. Talking about Museum, located in Historia, NY. First Museum to collect and exhibit video games!

9:06 - As more of our world is defined by its moving images or rich media, museums become connected with our services. The LivingRoomCandidate site is most distinctive site. Around since 2000, relaunched in 2008. Site mirrors the tremendous growth of use of Internet audio/video. Still very little media rich educational sources online, but that is changing.

9:09 - Adlai Stevenson - “The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.”

9:10 - Only 380 ads. Value is not in the size of the library, but in how we bundle it. 80 ads from this year’s election - The Internet is the death of the TV political ad.

9:13 - Showing Adlai Stevenson ad from 1950s. Stevenson lost in landslite. Site has lots of metadata - transcript, credits, lots of media controls.

9:14 - Showing Eisenhower ad. “Eisenhower answers America.” Question from regular person, answered by Ike. Similar to YouTube approach today.

9:15 - Site has annotated playlists, like “Change.”  Lets you group ads together topically.

9:17 - http://www.livingroomcandidate.org/commercials/2000/hopeful

9:19 - Walking through introduction of Internet into political ads. Ad in 2000 first with URL. 2004 first time we see mashup political ads, and TV ads on the ‘net. 2008 we see web-only productions.

9:20 - http://www.livingroomcandidate.org/commercials/2008/the-one-web

9:23 - Visitors can create + share their own playlists, embed ads into their own pages. Museum invites those who do interesting things to provide content back to the site.

Tags: DM Innovation Forum

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