DMI: Closing Thoughts

12:03 Mike Gordon onstage, to “sum it all up.”

12:04 - Fragmentation happening. Millions of devices that consumers will interact with. So context matters, to find users, who aren’t sitting passively but are being called to action. That requires pulling order out of chaos - to get coherence by identifying metrics, measurements, and standards that will make it all straightforward to monetize.

12:05 - This leads us to a new world of user experience, a world where the web looks like us, and help to make the way we live, work, and play a little bit better.

12:08 - Jeff Lunsford on stage to close the conference.

12:09 - “I am incredibly fired up after this.”

12:10 - We need to innovation and be more efficient, but I’ve heard a lot about new creation. We are in a market rich with opportunity, and there is a lot of forward thinking going on.

Tags: DM Innovation Forum

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