DMI: Bringing it all Together

11:46 - Panelists onstage.

11:47 - Hatfield: We heard that the audience is fragmented…three screens, different types of segments. What are you going to do first when you get home?

11:48 - Person: Main issue is still how are we going to monetize things? What are we going to do with the data? If we were all monetizing these wouldn’t be issues, but we’ve got to figure out how to link all of the data together and makes sense of it.

11:49 - Sahadi: C0nsumers are moving to multiple devices. There are organizational challenges in these companies about aligning internally - platforms, etc - so they can integrate across plaforms and test it.

11:51 - Hatfield: We talked about sight, sound, motion - and all of the complexities of that. What can we do to help companies manage the complexity?

11:51 - Lorincz: We have to deliver a message with that content, and Accenture can help. Especially in enterprises, where they don’t care what the technology is, just the output. Its platform as a service that’s important.

11:53 - Hatfield: What explicity does a publisher like CBS need to see the industry have as priorities?

11:55 - Person: We are focused on monetization and building revenue, and a little belt tightening, too. There’s a lot of opportunity for vendors turn themselves into partners - showing us what their experience is and not just their service, which is replaceable. I want someone who understand our needs  and business, and then presents a way to help me analyse or monetize. At the end of the day, I can’t be everywhere. So I rely on my vendors to tell me where things are going to go - Limelight showing me where CDN is going. Then I can make better business decisions.

11:57 - Sahadi: Because there is so much technology and so much change, its sometimes hard to find the real story. But realize that no one can do it all - it works best where there’s a clear mandate and everyone works together.

11:58 - Hatfield: You mentioned that the numbver of projects aren’t going to go away completely, but from maybe 12 to 5. What are the characteristics of the surviving projects.

11:59 - Sahadi: The projects that can show immediate revenue will remain. Specific use cases - take a picture and show it up on your TV screen sounds easy, but there are a lot of lilly pads in that route. Flight to quality will be important.

12:00 - Lorincz: Its tough to sell technology, you need to sell solutions.

12:01 - Hatfield: What advice would you give small tech companies that are looking to go solve problems?

12:01 - Lorincz: Innovate. There’s room for everyone to play, as long as you know your tech is in the solution at the end. Don’t sit back - partner with your customers, and be smart about your ecosystem.

12:02 - Thank you!

Tags: DM Innovation Forum

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