NBCOlympics.com on MSN - Aug 13

The Hollywood Reporter is reporting on new stats from Nielson and NBC about NBCOlympics.com. Among the highlights:

• Online unique users jumped from 4.2 million on Friday (5.7% of the Olympic audience) to 7.8 million (7.6% of the audience) on Monday.
• NBCOlympics.com in the first four days saw 373.9 million page views and 17.7 million video streams, which works out to roughly one video stream per 20 page views. NBC research shows that 40% of NBCOlympics.com users surveyed utilized the VOD to view what they had already seen.
• Unique viewers jumped 85% on Monday to 2 million. The increase is tied in part to the at-work audience, which is in front of a computer instead of a TV during the workday.
• NBCOlympics.com saw 4.7 million unique visitors on Monday, up from 2.6 million on the opening day.
• There were 1.7 million video streams for Sunday night’s U.S.-winning 400-meter freestyle relay race (Michael Phelps’ second gold medal).

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