NBCOlympics.com Update - August 22nd

NBC has released new data on the success of NBCOlympics.com:
1.04 billion page views, nearly double the total page views for the 2004 Athens Games and 2006 Torino Games combined (561.1 million)
43.9 million unique users, 74 percent higher than the combined uniques for the entire Athens and Torino Games (25.2 million)
60.8 million video streams, nearly six times the combined total of video streams for the entire Athens and Torino Games (10.8 million)
7.4 million hours of video consumed through 13 days is the equivalent of 850 years of video.

On the traditional broadcast side, 206 million people have watched the Beijing Games, the second most watched Olympics in TV history. Looks like Internet-delivered and traditional-delivered video programming might be able to co-exist and not cannibalize each other.

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