Video Advertising: Fidelity is Step One

In the competitive field of TV advertising, each passing second means the difference between an effective or failed ad. One of the first hurdles an effective advertisement faces is flawless playback. If the commercial freezes, or stutters, or is not in its best fidelity, the chances are pretty good that the viewer is not going to stick around and watch.

Online, video advertisers face the same challenge – if your ad doesn’t play flawlessly, your potential audience is a mouse-click away from something more engaging. With every second a chance to win or lose the attention of your audience, content delivery matters – big time.

Today, we’ve announced that Smart AdServer, a large European provider of adserving and digital marketing services to media agencies, ad networks and publishers, has turned to Limelight Networks to help ensure the quality of their ad delivery service for their growing European and international business. Using the LimelightDELIVER service, we are also helping them manage peaks of online demand while decreasing the cost of bandwidth.

Since its founding in 2001, Smart Adserver has quickly become a key player in France and is growing its business rapidly throughout Europe. Serving international brands like XBOX, FedEx, Coca Cola and Lexus, Smart AdServer now has more than 110 clients and 1000 Web sites on four continents.

The Managing Director at Smart AdServer, Cyrille Geffray, notes, “Equipping our customers with better management tools means we’re able to help our customers gain a clear competitive advantage.”

Here’s a link to today’s press release.

This entry was posted on Wednesday, June 18th, 2008 at 12:01 pm and is filed under Customer Testimonials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.